Business Lessons with Alisa Valdes — Believe in Abundance


I am very pleased and proud to announce that my production company, Valdes Entertainment Enterprises LLC, has secured its first major investor, an individual who will be putting between $50,000 and $100,000 of her own money toward our vision. Next week, Mike and I will travel to Washington D.C. to meet with several other potential high-level investors, and we have some motion in Las Vegas, Nevada from another high-profile investor. We are well on our way toward raising our entire $1.6 million budget to produce our first feature film, THE DIRTY GIRLS SOCIAL CLUB, based on my bestselling novel.

I have learned a lot about business as I’ve begun to shift from being just a writer to being a writer and businesswoman in charge of my own multi-platform entertainment production company, and I will be using this blog to share some of my business lessons along the way. Today, I want to share with you how important it has been for me to shift my belief system in order to find success in business.

I grew up without much money. My mother was a secretary and my father was a state university professor. We were lower middle class, I suppose, and never went hungry. We had enough to survive, and that was that. Both of my parents come from cultural backgrounds where humility, doing hard work for someone else, and enduring hardship are expected, and where asking for too much is seen as risky, dangerous and egotistical. I absorbed these lessons as I was growing up — namely that while, yes, there were rich people in the world, they would never be us. Wealth was something meant for others. In addition, because of the hard left politics of my upbringing, there was an added message that wealth creation was for “bad” people; a sort of snobbery against the rich.

What this meant was that I was walking around with an emotional belief system for most of my adult life that was rooted in scarcity and lack of financial self esteem. I truly believed, at a gut level, that I didn’t deserve more than I had, and that it was my moral duty to struggle, financially. I truly believed, as many Latinos unfortunately do, that it was somehow a character flaw if I wanted more money, that thinking I deserved financial abundance made me a bad person. This was an UNCONSCIOUS belief system deeply woven into the fabric of my sense of self, that SABOTAGED me at every turn. Not believing I deserved abundance created an invisible energy shield that literally kept financial success AWAY.

The moment I understood all of this, things began to change. I realized that in order for me to actually do my work at the highest levels possible, I would need capital — and that this was not only okay, but necessary for the empowering work I seek to do in our communities as well as in my own family’s life. The biggest shift happened when a member of my company’s advisory board, a successful financial attorney, said, quite clearly, that I needed to stop thinking of money as something that was hard to find or reluctant to connect with me. Capital, he told me, is everywhere. It’s not hard to find. It is always looking for new and exciting things to do. It would come to me, he assured me, the moment I decided I was ready for it.

This subtle shift in thinking, in emotion, has made all the difference in the world.

At a recent fundraiser for our film, a young screenwriter came up to me to ask for advice. I could see from her facial expression that even though she was passionate about her storytelling, she didn’t really believe she deserved financing. “I’m only trying to raise $500,000,” she said, worry creasing her forehead. “But I know, that’s a lot of money, and times are tough, and it’s going to be hard.”

In the past, I would have probably commiserated with her, put a hand to her shoulder and agreed. But no more. I looked her right in the eye and told her the truth. “Money is there. It is always there. Stop thinking it’s hard to find. Realize that it’s easy to get, once you’re ready for it. Make yourself ready.”

Her eyes lit up, and her shoulders lifted in surprise. She told me she had never thought of it that way. I understood. Few of us learn to think of money as being something we have control over, but the truth is, we do. The best first step any of us can make in business is a simple and subtle shift in how we think about money and its relationship to us. This is not something you can learn in business school; it is something you must understand with your HEART. Remember: What you believe it what you will manifest. If you believe money is abundant and looking for you, it will come – and you will be ready for it. If you believe money is something scarce intended only for other people, and difficult to secure, something that doesn’t really belong to you, that is also what will come.

Change your heart and mind, change your life. I truly believe this.

To become part of our first film, please visit our FUNDLY page to join us as we manifest a film that will help all of us manifest success!


About mizvaldes

Alisa Valdes is a New York Times and USA Today bestselling author of commercial women’s fiction and young adult novels, short stories and memoir. She has a Masters in Journalism from Columbia, is a Pulitzer-nominated, award-winning former staff writer for the Boston Globe and Los Angeles Times, and an Emmy-winning former TV reporter for WHDH-TV. Alisa has written and sold pilot scripts to Nickelodeon, NBC, and Lifetime Television. She lives in New Mexico.
This entry was posted in Alisa Valdes, Diary, Motivation, Tips for Writers, Valdes Entertainment Enterprises and tagged , , , , , , , , , . Bookmark the permalink.

One Response to Business Lessons with Alisa Valdes — Believe in Abundance

  1. alysia says:

    Why is there a coca cola ad about obesity on here? What does that have to do with the film?

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